Running a food truck is not only selling food but also standing in this congested space and cooking and managing things around. In this food truck world it is all about competing in the market and attracting loyal customers.

Food truck marketing only works when you have an irresistible menu and irreproachable service. With good marketing you can traffic your truck with customers, build a dedicated following and increase your revenue. 

Here are 7 magical marketing that will boost your food truck: 

1. Jump on Social Media with Current Trends

We are in a place where everything gets attention when it’s on social media like Instagram, Facebook, Twitter and Youtube are powerful tools for food truck marketing. Make interesting reels or post about what you sell and also what makes you different from other food trucks. Share your location, share your most selling food, behind- the – scenes from food trucks, make funny content. Engage your customers with polls, Q and A sessions and contestants. 

Genius tip: use hashtags, use location tags and relevant hashtags to increase visibility. For example if you parked your truck in a music festival, tag that festival and post stories continuously using related hashtags to where you have a food truck. 

2. Branding- Truck Design & Packaging

It’s all about aesthetics in today’s world. You have to be catchy and attention grabbing, your truck is moving billboards- make it count. Seven days a week make tremendous first impressions. Focus on creating strong visually appealing food trucks to draw customers in and encourage them to buy. Make sure when your customer approaches your truck, everythings that they see and feel reflects your brand- from plastic cups to packaging and even the illustration on the truck. 

Everything’s need to grab the customer’s attention so that it stays in your mind. In short, aim for instant recognition. 

3. Host Special Event and Collaboration

Organizing events or participating in one helps the business to get more reach and visibility. Contents are the great way to attract the audience, especially millennial and genZ they have great interest in being part of these also when they post stories that got recognition from there stories. Drive excitement by hosting themed days or collaborating with food trucks like. Events like “taco- Tuesday” or “burger- wednesday”can create a crowd and create buzz. 

Try to give freebies like cold drinks or cookies. 

4. Travel to New Places

You don’t need innovative food truck ideas to tell you to take advantage of your food truck’s mobility to the max. Don’t be afraid  to get on the road, explore new neighborhoods or new cities.

This makes the most sense when you are travelling for a special event or a festival where you know you’ll get new customers. However, as long as you promote where you’ll be next on social media and your website you should be able to travel anytime you want and still expect people to show up. 

5. Encourage User Generated Content

Happy customers are your best marketers. Encourage them to share their experience on social media and tag them this will help you to attract more customers as the person’s audience also watches and instant marketing plays there. Give them some free products like cold drink and cookies etc which they will put their story.

Create unique hashtags for your food truck  to make it easier for people to share and remember your brand. 

6. Make Partner With Delivery Services

Food truck catering and delivering are going to be another integral part of your sales. Don’t just wait for them to come- go to them also. Expand your reach by offering delivery through popular mediums like Uber eats, zomato and swiggy. This will attract those customers who can’t come but can enjoy by staying at their place.

Promoter delivery options on your social media channels make them visible about the online deliveries and also promote online deals and drive more orders. 

7. Hosts Events with Local Performers

Speaking about beneficial partnerships, contacting local performers is a win-win. Drive excitement by hosting themed days or collaborating with other food trucks and local businesses. They need exposure and need more cash to attract people to your food truck by providing live performances. After all you don’t need a music festival to shine, you can just make your own in the middle of the town. 

Remember to collaborate with farmer’s market, or community festivals to tap their established customer bases and boost your exposure to gain more followers in digital and reality. 

8. Email Marketing

Email marketing is the classic and old way of marketing. The classic way to support you food truck, collect customers email through posters advertising email, exclusive discounts, upcoming locations, and sneak peak in new menus.  

Ready For Traffic

Marketing a food truck you need to have creativity, ideas, consistency and customer engagement. You can’t put together an airtight food truck business plan without thinking of how to promote it.

By implementing these 7 hacks you can build a strong brand presence, attract a loyal customer base and keep your track busy, stay flexible, stay knowledgeable and also try to understand customers, take customer advice to improve your food truck. I hope these food truck marketing ideas will help you grow your brand more freely.